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Ash and Bertrand (2019a, November 10). Molson-Coors measuring innovation. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/molson-coors-measuring-innovation-10843
Charette and Edwardson (2018a, September 23). McNext. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/mcnext-9382