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Research papers

A butterfly's wings: from chaos to opportunity

Today’s consumer juggles multiple devices and uses a diverse set of apps and services, spanning categories and brands, across work and life. Traditional ways of understanding consumer dynamics are insufficient for providing a true picture of a...

Catalogue: Congress 2015: Revelations
Authors: Reed Cundiff, Mike Egner, Kelsey Vaughn
Company: Ipsos MRBI
October 1, 2015
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Citation

Cundiff, Egner and Vaughn (2015a, October 01). A butterfly's wings: from chaos to opportunity. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/a-butterfly-s-wings-from-chaos-to-opportunity