Abstract:
Todayâs consumer juggles multiple devices and uses a diverse set of apps and services, spanning categories and brands, across work and life. Traditional ways of understanding consumer dynamics are insufficient for providing a true picture of a modern consumerâs behaviour across their personal technology ecosystem. At Microsoft, we identified a need for a research solution that would provide a comprehensive view of consumersâ ownership, usage, and perceptions of technology devices and services. Partnering with Ipsos, we have addressed this need by building an innovative research programme including both attitudinal and behavioural components. The insights are helping us understand the interrelationship of competitive product usage with our own and influencing our post-sale monetisation strategy.
Research Papers
Market research: Connecting data and driving lifetime value
Catalogue: Congress 2018
Authors: Jon Derome, Megan Lau, Robert Graves
 
September 23, 2018
Videos
A butterfly's wings: from chaos to opportunity
Catalogue: Congress 2015: Revelations
Authors: Reed Cundiff, Mike Egner, Kelsey Vaughn
Company: Ipsos MRBI
June 15, 2015
Research Papers
Welcome to the sensorium of Whatsapp
Catalogue: MENAP Forum 2016: From Transformation To Activation
Author: Kshipra Rustogi
Company: FeedBack Market Research
June 15, 2016
