A butterfly's wings: from chaos to opportunity

Date of publication: October 1, 2015

Abstract:

Today’s consumer juggles multiple devices and uses a diverse set of apps and services, spanning categories and brands, across work and life. Traditional ways of understanding consumer dynamics are insufficient for providing a true picture of a modern consumer’s behaviour across their personal technology ecosystem. At Microsoft, we identified a need for a research solution that would provide a comprehensive view of consumers’ ownership, usage, and perceptions of technology devices and services. Partnering with Ipsos, we have addressed this need by building an innovative research programme including both attitudinal and behavioural components. The insights are helping us understand the interrelationship of competitive product usage with our own and influencing our post-sale monetisation strategy.

  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Factor analysis of consumer preferences Authors: Jean Stoetzel
Factor analysis of consumer preferences (French) Authors: Jean Stoetzel
Research into consumer behaviour and its motivation (English and French) Authors: Michel Agostini, Emeric Deutsch, Harry Henry, Robert C. Sorensen, Helen Dinerman, Philip L. Short, A. Mitchell, Yves Fournis, Edward Sinclair, Ernest Dichter, William Gregory, Jan van Rees, Albert A. Shea, Jan L. Wage, Salviano Cruz
Research into consumer behaviour and its motivation (French) Authors: George Gallup, Paul Lyness, Börje Lindberg, Alfred Denner, Graeme Cranch, Jean Stoetzel
Research into housewife shopping patterns in Great Britain Authors: Peter A. Rusby
Econometry and psycho-sociology complementary methods of approach Authors: Emeric Deutsch, Michel Simon
Econometry and psycho-sociology complementary methods of approach (French) Authors: Emeric Deutsch, Michel Simon
What about consumer behavior and the behavioral sciences? Authors: Steuart Henderson Britt
In reply to mr. Stapel Authors: John Knecht