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Belson, W. A. (1961a, June 15). Group testing in the service of market research. ANA - ESOMAR. Retrieved August 07, 2024, from
https://ana.esomar.org/documents/group-testing-in-the-service-of-market-research
Haseloff, O. W. (1961a, June 15). A multidimensional test for measurement and prognosis of interviewers' aptitudes (German). ANA - ESOMAR. Retrieved August 07, 2024, from
Smolensky, P. (1961a, June 15). Methods of quantification in motivation research. ANA - ESOMAR. Retrieved August 07, 2024, from
https://ana.esomar.org/documents/methods-of-quantification-in-motivation-research
Lorenz-Christensen, J. (1960a, June 15). New possibility of comparative testing of advertisements. ANA - ESOMAR. Retrieved August 07, 2024, from
https://ana.esomar.org/documents/new-possibility-of-comparative-testing-of-advertisements