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Palmili, G. (1970a, June 15). The analyses of sales figures over a number of years as a basis for sales forecasting. ANA - ESOMAR. Retrieved June 30, 2024, from
Buck and Frankel (1970a, June 15). Measuring the effects of promotion on sales in theory and practice. ANA - ESOMAR. Retrieved June 30, 2024, from
https://ana.esomar.org/documents/measuring-the-effects-of-promotion-on-sales-in-theory-and-practice