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Measuring the effects of promotion on sales in theory and practice

Date of publication: June 15, 1970

Catalogue: Seminar 1978: The Business Of Advertising

Authors: Stephan Buck, Jeffrey H. Frankel

Abstract:

Against the background of price inflation in the UK in recent times, it is not easy to objectively compute the effects of promotions on sales. This paper presents some case histories on a number of product fields which throw light on the relationships between promotions and sales and the results are contrasted with the general findings obtained by AGB from significant studies carried out previously.

Stephan Buck

Author

This is a long description of some author details.

Jeffrey H. Frankel

Author

This is a long description of some author details.

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Citation

Buck and Frankel (1970a, June 15). Measuring the effects of promotion on sales in theory and practice. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/measuring-the-effects-of-promotion-on-sales-in-theory-and-practice