Back

Measuring the effects of promotion on sales in theory and practice

Date of publication: June 15, 1970

Catalogue: Seminar 1978: The Business Of Advertising

Authors: Stephan Buck, Jeffrey H. Frankel

Abstract:

Against the background of price inflation in the UK in recent times, it is not easy to objectively compute the effects of promotions on sales. This paper presents some case histories on a number of product fields which throw light on the relationships between promotions and sales and the results are contrasted with the general findings obtained by AGB from significant studies carried out previously.

Stephan Buck

Author

This is a long description of some author details.

Jeffrey H. Frankel

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Sales promotion

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Author: Gerry Postlethwaite

 

November 6, 1985

×

Citation

Postlethwaite, G. (1985a, November 06). Sales promotion. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/sales-promotion


Research Papers

Advertising and sales promotion in the U.K.

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Michael Lyster

 

June 15, 1973

×

Citation

Lyster, M. (1973a, June 15). Advertising and sales promotion in the U.K.. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/advertising-and-sales-promotion-in-the-u-k-


Research Papers

Qualitative research in theory and practice

Catalogue: New Monograph Series Vol.4: Qualitative Research

Author: Peter Sampson

 

January 1, 1998

×

Citation

Sampson, P. (1998a, January 01). Qualitative research in theory and practice. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-in-theory-and-practice


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Buck and Frankel (1970a, June 15). Measuring the effects of promotion on sales in theory and practice. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-in-theory-and-practice