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Carranza, Balmaceda and Galdames (2005a, June 22). Estimation method for media audience duplication. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/estimation-method-for-media-audience-duplication
Guillen, Galdames and del Canto (1999a, June 15). Evaluation of advertising efficiency and effectiveness. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/evaluation-of-advertising-efficiency-and-effectiveness
Guillen, del Canto and Galdames (1999a, June 15). Evaluation of advertising efficiency and effectiveness (Spanish). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/evaluation-of-advertising-efficiency-and-effectiveness-spanish-
Galdames, P. M. (1997a, September 01). Diagnosing poverty in Latin America . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/diagnosing-poverty-in-latin-america-
Carranza and Galdames (1996a, June 15). Measuring real time viewing as a modifying factor in the television industry the Chilean case. ANA - ESOMAR. Retrieved September 26, 2024, from