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Research papers

La recherche media et publicitaire

I would like, in preamble, to make three remarks. Please consider my presence among you as a symbol of willingness to support and cooperate, a symbol also of the need for collaboration with specialists familiar with the problems of Advertisers. I am...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Paul de Win
June 15, 1991
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Citation

de Win, P. (1991a, June 15). La recherche media et publicitaire. ANA - ESOMAR. Retrieved September 24, 2024, from


https://ana.esomar.org/documents/la-recherche-media-et-publicitaire