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Davison, Sallows, Hudson, Mitkov and Apostolopoulos (2023a, October 05). Salience and Staying Power . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/salience-and-staying-power
Hudson and Canin (2019a, November 12). The secret art of activating consumer insight. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-secret-art-of-activating-consumer-insight