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Salience and Staying Power

Date of publication: October 5, 2023

Catalogue: Congress 2023

Companies: Keen as Mustard Marketing, Pearson S.A. de C.V., FlexMR

Authors: Lucy Davison, James Sallows, Paul Hudson, Diana Mitkov, Anna Apostolopoulos

Abstract:

Salience and Staying Power 

Lucy Davison

Author

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James Sallows

Author

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Paul Hudson

Author

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Diana Mitkov

Author

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Anna Apostolopoulos

Author

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Davison, Sallows, Hudson, Mitkov and Apostolopoulos (2023a, October 05). Salience and Staying Power . ANA - ESOMAR. Retrieved May 29, 2026, from


https://ana.esomar.org/documents/brand-power-premium-and-potential