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Research papers

The importance of the patient on pharmaceutical marketing

The following paper is to inform you about some aspects which are the result of a multinational research project, named the European Health Panel. It analyses the health status and the consumption of pharmaceutical products. With a written interview...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: Peter A. Hofer
June 15, 1979
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Citation

Hofer, P. A. (1979a, June 15). The importance of the patient on pharmaceutical marketing. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/the-importance-of-the-patient-on-pharmaceutical-marketing