The importance of the patient on pharmaceutical marketing

Date of publication: June 15, 1979

Author: Peter A. Hofer

Abstract:

The following paper is to inform you about some aspects which are the result of a multinational research project, named the European Health Panel. It analyses the health status and the consumption of pharmaceutical products. With a written interview it firstly collects information on the attitudes and secondly surveys the behavior with a diary covering 28 days. The European Health Panel is a continuous Market research instrument, which is running at the moment in Germany and in France.

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