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The importance of the patient on pharmaceutical marketing

Date of publication: June 15, 1979

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Author: Peter A. Hofer

Abstract:

The following paper is to inform you about some aspects which are the result of a multinational research project, named the European Health Panel. It analyses the health status and the consumption of pharmaceutical products. With a written interview it firstly collects information on the attitudes and secondly surveys the behavior with a diary covering 28 days. The European Health Panel is a continuous Market research instrument, which is running at the moment in Germany and in France.

Peter A. Hofer

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Research Papers

Importance of trend research in the marketing branch of the pharmaceutical industry

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Author: Rudolf Sommer

Company: Basis-Kontakt GmbH

June 15, 1983

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Citation

Sommer, R. (1983a, June 15). Importance of trend research in the marketing branch of the pharmaceutical industry. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/importance-of-trend-research-in-the-marketing-branch-of-the-pharmaceutical-industry


Research Papers

Patient's influence on the marketing of pharmaceutical products

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Author: Helen Smith

 

February 1, 1979

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Citation

Smith, H. (1979a, February 01). Patient's influence on the marketing of pharmaceutical products. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/patient-s-influence-on-the-marketing-of-pharmaceutical-products


Research Papers

The role of marketing research in the pharmaceutical industry

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products

Author: Alberta R. Edwards

 

June 15, 1970

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Citation

Edwards, A. R. (1970a, June 15). The role of marketing research in the pharmaceutical industry . ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/the-role-of-marketing-research-in-the-pharmaceutical-industry-


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Citation

Hofer, P. A. (1979a, June 15). The importance of the patient on pharmaceutical marketing. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/the-role-of-marketing-research-in-the-pharmaceutical-industry-