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Kraushar, P. M. (1990a, June 15). New product development . ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/new-product-development-
Kraushar, P. M. (1974a, September 01). The cost effectiveness of market research with particular application to the search for new product ideas in fast moving consumer goods. ANA - ESOMAR. Retrieved May 30, 2024, from