Abstract:

This is one of the key activities for most companies, whether to keep the current business up to date with changing market conditions or to find opportunities in markets which are new for the company concerned. There must be very few companies in the world that have a policy whereby they do not carry out much new product development; after all who wants to work for a company with a policy not to innovate in the core business and not to develop otherwise? Ferrero with its new international confectionery products, Procter & Gamble with its developments in disposable diapers, in soft cookies, in toiletries, in detergents, Amstrad with its development in home computers are just some of the companies that have shown what can be done; small companies, moving fast and flexibly against giants, can succeed just as much as the large ones.