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Research papers

Market entry in China

This paper attempts to illustrate the state of market intelligence/ competitive intelligence in Asia by presenting a case study on the use of market intelligence/ competitive intelligence in market entry decision- making in the soybean milk business...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Peter Read
March 1, 1999
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Citation

Read, P. (1999a, March 01). Market entry in China . ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/market-entry-in-china-