Abstract:

This paper attempts to illustrate the state of market intelligence/ competitive intelligence in Asia by presenting a case study on the use of market intelligence/ competitive intelligence in market entry decision- making in the soybean milk business in China. The client's situation and objectives are outlined the market intelligence/competitive intelligence approach taken is explained methodology detailed and main findings presented. Potential limitations to the market intelligence/competitive intelligence approach are highlighted throughout the case study. Finally some broad conclusions on trends in market intelligence/ competitive intelligence and potential problems and opportunities specific to Asia are made.