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Ward, P. (1968a, June 15). A structure in favour of the future. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/a-structure-in-favour-of-the-future
Ward, P. (1965a, June 15). Product planning and emerging market needs. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/product-planning-and-emerging-market-needs