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MacFarlane and Whitehead (2018a, September 23). The future of market and social research is qualitative. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-future-of-market-and-social-research-is-qualitative-9405
Wibberley and MacFarlane (2008a, September 26). The ROI of customer satisfaction research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-roi-of-customer-satisfaction-research