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Research papers

The motorway effect

The Belgian multi-media, multi product survey called CIM (Centre d'Information sur les Medias) interviews yearly 10.000 people on their reading, listening and viewing habits.In 1986 the CIM survey has asked questions also on traffic habits in the...

Catalogue: Seminar 1988: Media And Media Research
Author: Pierre Hofmans
June 15, 1988
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Citation

Hofmans, P. (1988a, June 15). The motorway effect. ANA - ESOMAR. Retrieved June 06, 2024, from


https://ana.esomar.org/documents/the-motorway-effect