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Research papers

Similarities and differences between marketing research and social research

In this paper we want to point out a number of characteristics of the marketing-research-machinery one has to take into consideration when applying this kind of research to another field. On the other hand we try to make an inventory and a comparison...

Catalogue: Seminar 1977: Social Research
Author: Pieter van Schravendijk
December 1, 1977
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Citation

van Schravendijk, P. (1977a, December 01). Similarities and differences between marketing research and social research. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/similarities-and-differences-between-marketing-research-and-social-research