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Similarities and differences between marketing research and social research

Date of publication: December 1, 1977

Catalogue: Seminar 1977: Social Research

Author: Pieter van Schravendijk

Abstract:

In this paper we want to point out a number of characteristics of the marketing-research-machinery one has to take into consideration when applying this kind of research to another field. On the other hand we try to make an inventory and a comparison of the demands that are made on research and researchers in the social field.

Pieter van Schravendijk

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Research Papers

Social research and market research

Catalogue: Seminar 1977: Social Research

Author: Carlo Erminero

Company: Demoskopea

December 1, 1977

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Citation

Erminero, C. (1977a, December 01). Social research and market research. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/social-research-and-market-research


Research Papers

Research and social policy

Catalogue: Seminar 1977: Social Research

Author: Eric J. Thompson

 

December 1, 1977

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Citation

Thompson, E. J. (1977a, December 01). Research and social policy. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/research-and-social-policy


Research Papers

Social research and democratic participation

Catalogue: Seminar 1978: Social Research in the Public Sector

Author: Thomas Burton Bottomore

 

December 1, 1978

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Citation

Bottomore, T. B. (1978a, December 01). Social research and democratic participation. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/social-research-and-democratic-participation


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Citation

van Schravendijk, P. (1977a, December 01). Similarities and differences between marketing research and social research. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/social-research-and-democratic-participation