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Cohen and Matthias (1997a, September 01). Being creative with creativity . ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/being-creative-with-creativity-
Tereba and Krasny (1996a, June 15). Developing a local soft drink brand. ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/developing-a-local-soft-drink-brand