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Fournier and Yvert-Blanchet (2007a, November 14). Likeability, liking is not enough. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/likeability-liking-is-not-enough
von Lanzenauer, Gnädig and Messerli (2007a, March 12). Heidi and the Bollyblog. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/heidi-and-the-bollyblog
Passikoff, R. (2006a, October 08). The importance of first contact. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-importance-of-first-contact
Namiranian, Ishmael and Callahan (2006a, May 10). What drives innovation?. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/-what-drives-innovation-
Wicken, Lobl and Carter (2006a, May 08). Building in the BRICs. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/building-in-the-brics
Taniguchi, Brosenne and Wang (2003a, June 17). Localizing TAM to meet industry's needs utilizing mixed methodology in the Chinese TV market. ANA - ESOMAR. Retrieved September 23, 2024, from
Ollivier-Lamarque, Herbert Collet and Carpentier (2001a, October 28). Brand identity management in the context of global brands . ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/brand-identity-management-in-the-context-of-global-brands-
Suntook, Gidney, Fredericks and Rey (2001a, September 23). Research for the bottom line. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/research-for-the-bottom-line
Chtourou and Guérin (2001a, June 01). What makes people like, and click on, an Internet banner. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/what-makes-people-like-and-click-on-an-internet-banner