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Srinivasan, Agarwal, Arie Stiawan and Vijayakumar (2010a, April 20). Pre market evaluation of new consumer durable brands in Asian markets. ANA - ESOMAR. Retrieved May 23, 2024, from
Mediratta, Suhirman and Srinivasan (2009a, September 22). Evaluating social mission projects in emerging & bottom of the pyramid markets. ANA - ESOMAR. Retrieved May 23, 2024, from