Back

Evaluating social mission projects in emerging & bottom of the pyramid markets

Date of publication: September 22, 2009

Catalogue: Congress 2009: Leading The Way

Companies: , Unilever

Authors: Namita Mediratta, Astiti Suhirman, Raghavan Srinivasan

Abstract:

This presentation details the behaviour measurement methodology developed for reliable evaluation of Unilever Oral Care Social Mission Project targeted at children. It details the application of the methodology in small towns of Indonesia, where lower income households constitute the bulk of the population. Learnings from over 1500 weeks of behaviour data relating to the evaluation of this social mission project and the methodology are also presented, along with suggestions for further development and adaptation for different social mission projects.

Namita Mediratta

Author

This is a long description of some author details.

Astiti Suhirman

Author

This is a long description of some author details.

Raghavan Srinivasan

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Mediratta, Suhirman and Srinivasan (2009a, September 22). Evaluating social mission projects in emerging & bottom of the pyramid markets. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/evaluating-social-mission-projects-in-emerging-bottom-of-the-pyramid-markets