Evaluating social mission projects in emerging & bottom of the pyramid markets

Date of publication: September 22, 2009

Abstract:

This presentation details the behaviour measurement methodology developed for reliable evaluation of Unilever Oral Care Social Mission Project targeted at children. It details the application of the methodology in small towns of Indonesia, where lower income households constitute the bulk of the population. Learnings from over 1500 weeks of behaviour data relating to the evaluation of this social mission project and the methodology are also presented, along with suggestions for further development and adaptation for different social mission projects.

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