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Research papers

Implications and applications of trend analyses in radio research

The present paper is designed to serve as model and representation of a continuous investigation of the radio listening trends, and as such it shall contribute to the discussion about the advancement of radio programme investigations. The first step...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Rainer Arenz
June 15, 1991
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Citation

Arenz, R. (1991a, June 15). Implications and applications of trend analyses in radio research. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/implications-and-applications-of-trend-analyses-in-radio-research