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Poynter, R. (2018a, September 23). 10 things you need to know about the state of global market research. ANA - ESOMAR. Retrieved June 15, 2024, from
Poynter, R. (2016a, June 15). Finding and communicating the story in the data. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/finding-and-communicating-the-story-in-the-data
Poynter, R. (2016a, June 15). 10 things you need to know about global research. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/10-things-you-need-to-know-about-global-research
Poynter, R. (2013a, June 15). Creating a new playbook. ANA - ESOMAR. Retrieved June 15, 2024, from
https://ana.esomar.org/documents/creating-a-new-playbook