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10 things you need to know about the state of global market research

Date of publication: September 23, 2018

Catalogue: Congress 2018

Author: Ray Poynter

Abstract:

Join Ray Poynter as he extracts and shares 10 key messages from this year's ESOMAR Global Prices Study and Global Market Research Report. Find out the latest stats on how much market research is traditional and how much is based on newer approaches. Find out what is driving research prices and where the most expensive and cheapest places for research are. Understand the key drivers of change, and the hurdles that need to be cleared.

Ray Poynter

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Poynter, R. (2018a, September 23). 10 things you need to know about the state of global market research. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/the-state-of-global-research