Back

10 things you need to know about the state of global market research

Date of publication: September 23, 2018

Catalogue: Congress 2018

Author: Ray Poynter

Abstract:

Join Ray Poynter as he extracts and shares 10 key messages from this year's ESOMAR Global Prices Study and Global Market Research Report. Find out the latest stats on how much market research is traditional and how much is based on newer approaches. Find out what is driving research prices and where the most expensive and cheapest places for research are. Understand the key drivers of change, and the hurdles that need to be cleared.

Ray Poynter

Author

This is a long description of some author details.

This could also be of interest:

Videos

10 things you need to know about global research

Catalogue: Congress 2016: #WOW

Author: Ray Poynter

 

June 15, 2016

×

Citation

Poynter, R. (2016a, June 15). 10 things you need to know about global research. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/10-things-you-need-to-know-about-global-research


Webinars

Five things you (really) need to know about insights marketing

Catalogue: Webinars 2016

Author: Lucy Davison

 

June 15, 2017

×

Citation

Davison, L. (2017a, June 15). Five things you (really) need to know about insights marketing. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/five-things-you-really-need-to-know-about-insights-marketing


Videos

The state of global research

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Ray Poynter

 

September 8, 2019

×

Citation

Poynter, R. (2019a, September 08). The state of global research. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-state-of-global-research


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Poynter, R. (2018a, September 23). 10 things you need to know about the state of global market research. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-state-of-global-research