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Petit and Zazza (2005a, June 21). A theoretical and empirical study of product placement quality. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-theoretical-and-empirical-study-of-product-placement-quality
Petit and Monster (2002a, February 03). Global market research in the Internet age . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/global-market-research-in-the-internet-age-