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Research papers

Brands and own brands in Europe

More purchasing power, the need for a guaranteed profit margin, tougher retail competition, the recession and the need to have own (ISP's directed the European food retailers to a policy in which own brands became more important than in former times....

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: René W.J. Salimans
Company: Nielsen
June 4, 1986
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Citation

Salimans, R. W. (1986a, June 04). Brands and own brands in Europe. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/brands-and-own-brands-in-europe