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Brands and own brands in Europe

Date of publication: June 4, 1986

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Company: Nielsen

Author: René W.J. Salimans

Abstract:

More purchasing power, the need for a guaranteed profit margin, tougher retail competition, the recession and the need to have own (ISP's directed the European food retailers to a policy in which own brands became more important than in former times. Due to this change in environment, there was an acceleration in the growth of the market shares for Private Labels from 1980 up to 1984, but figures for the last 2 years indicate that a new equation point has been reached.

René W.J. Salimans

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Salimans, R. W. (1986a, June 04). Brands and own brands in Europe. ANA - ESOMAR. Retrieved June 22, 2025, from


https://ana.esomar.org/documents/brands-and-consumers-co-creation