Brands and own brands in Europe

Date of publication: June 4, 1986

Company: Nielsen


More purchasing power, the need for a guaranteed profit margin, tougher retail competition, the recession and the need to have own (ISP's directed the European food retailers to a policy in which own brands became more important than in former times. Due to this change in environment, there was an acceleration in the growth of the market shares for Private Labels from 1980 up to 1984, but figures for the last 2 years indicate that a new equation point has been reached.

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