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Bordenave, Radhakrishnan, Mahe and Uloft (2023a, November 22). The Value Equation: How Can Behavioural Science Increase Brand Value? . ANA - ESOMAR. Retrieved September 26, 2024, from
Bordenave, R. (2017a, September 04). Alice in customerland. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/alice-in-customerland
Bordenave, Singler, Bressoud and Waintrop (2014a, September 10). French government: Nudge me tender. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/french-government-nudge-me-tender-8337