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Magazines

Research World (January-February 2014)

It is estimated that the value of global sponsorship will exceed US$50 billion this year of which over US$1.4 billion will be spent on the FIFA World Cup taking place in Brazil. How can we measure the return of investment in sponsoring this mega...

Catalogue: Research World 2014
Author: ESOMAR B.V.
February 15, 2014
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Citation

B.V., E. (2014a, February 15). Research World (January-February 2014). ANA - ESOMAR. Retrieved June 26, 2024, from


https://ana.esomar.org/documents/research-world-january-february-2014-


Research papers

Event & sponsorship valuator

How much should I pay for an event or sponsorship? Is there a reliable and comprehensive decision support system that can help companies in decision making process with regard to events sponsorship buying? Events sponsorship valuator makes research...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Matteo Cardani, Carlotta Ventura
Company: Wavemaker
October 21, 2010
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Citation

Cardani and Ventura (2010a, October 21). Event & sponsorship valuator. ANA - ESOMAR. Retrieved June 26, 2024, from


https://ana.esomar.org/documents/event-sponsorship-valuator


Research papers

PENTA-GRATION!

With sponsorships and branded entertainment on television taking many different forms (Placements, Content Integration, Story line Integration, Sponsorships, Content Associations, etc.), the challenge lies in making comparisons and evaluations of...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Author: Atul Phadnis
Company: TAM Media Research
June 21, 2005
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Citation

Phadnis, A. (2005a, June 21). PENTA-GRATION!. ANA - ESOMAR. Retrieved June 26, 2024, from


https://ana.esomar.org/documents/penta-gration-


Research papers

Should you take me out to the ballgame?

This paper describes an innovative approach demonstrating the effectiveness and utility of an internationally validated tool that allows marketers to pre-qualify sponsorships - before they make their spending decisions. Via assessments that are...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Robert Passikoff, Allen Gerber
Company: Brand Keys, Inc.
June 21, 2005
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Citation

Passikoff and Gerber (2005a, June 21). Should you take me out to the ballgame?. ANA - ESOMAR. Retrieved June 26, 2024, from


https://ana.esomar.org/documents/should-you-take-me-out-to-the-ballgame-


Magazines

Revue Française du Marketing 1998 (N. 170)

Aujourd'hui, les grands thèmes évoqués seront: la perceptiondu Prix, les pratiques de la Distribution, le parrainage sportif comme Communication. Mais ces décisionsclassiques du marketing se trouvent entrelardées,passepoilées,...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 1998
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Citation

, A. (1998a, December 01). Revue Française du Marketing 1998 (N. 170). ANA - ESOMAR. Retrieved June 26, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-1998-n-170-