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Event & sponsorship valuator

Date of publication: October 21, 2010

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Company: Wavemaker

Authors: Matteo Cardani, Carlotta Ventura

Abstract:

How much should I pay for an event or sponsorship? Is there a reliable and comprehensive decision support system that can help companies in decision making process with regard to events sponsorship buying? Events sponsorship valuator makes research and market data, coming from several sources, actionable to the company in order to provide this answer, considering both the media equivalent value in terms of visibility and added value in terms of consumer engagement and therefore brand values.

Matteo Cardani

Author

This is a long description of some author details.

Carlotta Ventura

Author

This is a long description of some author details.

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https://ana.esomar.org/documents/opening-esomar-latin-america-event-2014-spanish-