Back

Research World (January-February 2014)

Date of publication: February 15, 2014

Catalogue: Research World 2014

Author: ESOMAR B.V.

Abstract:

It is estimated that the value of global sponsorship will exceed US$50 billion this year of which over US$1.4 billion will be spent on the FIFA World Cup taking place in Brazil. How can we measure the return of investment in sponsoring this mega event and what is the role of research?

ESOMAR B.V.

Author

This is a long description of some author details.

This could also be of interest:

Magazines

Research World (January-February 2015)

Catalogue: Research World 2015

Author: ESOMAR B.V.

 

February 15, 2015

×

Citation

B.V., E. (2015a, February 15). Research World (January-February 2015). ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/research-world-january-february-2015-


Magazines

Research World (January-February 2016)

Catalogue: Research World 2016

Author: ESOMAR B.V.

 

February 15, 2016

×

Citation

B.V., E. (2016a, February 15). Research World (January-February 2016). ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/research-world-january-february-2016-


Magazines

Research World (January/February 2011)

Catalogue: Research World 2011

Author: ESOMAR B.V.

 

February 15, 2011

×

Citation

B.V., E. (2011a, February 15). Research World (January/February 2011). ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/research-world-january-february-2011-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

B.V., E. (2014a, February 15). Research World (January-February 2014). ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/research-world-january-february-2011-