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Research papers

A case of telemarketing contribution to success in below-the-line activities

A substantial manufacturing company operating in the difficult food-stuff field had set itself as an objective to expand their distribution beyond their limited regional market. The method employed has been that of a combination of direct marketing...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Author: Roberto Volk
Company: B&C s.r.l.
November 6, 1985
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Citation

Volk, R. (1985a, November 06). A case of telemarketing contribution to success in below-the-line activities. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/a-case-of-telemarketing-contribution-to-success-in-below-the-line-activities