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Nava, C. (1990a, June 15). New language and communication for social advertising. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/new-language-and-communication-for-social-advertising
Tayler and Twyman (1987a, September 01). The effects of publicity against heroin abuse . ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/the-effects-of-publicity-against-heroin-abuse-
Zaklama and El Kamel (1987a, June 15). The use of social research in public service advertising. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/the-use-of-social-research-in-public-service-advertising
Veron, E. (1985a, June 15). Counselling without moralizing. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/counselling-without-moralizing
Twyman, Godfrey and Jones (1984a, June 15). Evaluating the effectiveness of anti-drinking and driving advertising. ANA - ESOMAR. Retrieved September 20, 2024, from
Rodnight and Williams (1984a, June 15). How children use television advertising and how we can learn to communicate more effectively with them. ANA - ESOMAR. Retrieved September 20, 2024, from
Chardin and McCallum (1983a, June 15). Enhancing the contribution of research to central government advertising. ANA - ESOMAR. Retrieved September 20, 2024, from
Jones, Twyman and Godfrey (1982a, June 15). Assessing immediate response campaigns in broadcast media. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/assessing-immediate-response-campaigns-in-broadcast-media
Spangenberg, F. (1982a, June 15). Changing public attitudes towards noise abatement and non-smoking. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/changing-public-attitudes-towards-noise-abatement-and-non-smoking