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Western and Katz (1987a, June 15). Interactive measurement of sales response. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/interactive-measurement-of-sales-response
Western, R. (1987a, June 15). Doctors and prescribing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/doctors-and-prescribing
Western, R. (1985a, February 27). Competitor analysis in defence of a brand leader. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/competitor-analysis-in-defence-of-a-brand-leader