Back

Interactive measurement of sales response

Date of publication: June 15, 1987

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: Roger Western, Mark Katz

Abstract:

This paper reviews the effect of enhancing the value of a pharmaceutical panel by offering the monthly data as both printed reports and through an on-line database service. The panel, JIGSAW, has been running for some 24 months in the UK, based upon a panel of 400 doctors monitoring the use of prescriptions in 5 therapeutic areas. The data is collected by ISIS and then handed over to QUANTIME for data-editing, analysis and for incorporation into an on-line database for access through the interactive package - QUANVERT.

Roger Western

Author

This is a long description of some author details.

Mark Katz

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

An interactive media sales system

Catalogue: Seminar 1980: Information Systems In Action

Author: Simon Ortmann

 

June 15, 1980

×

Citation

Ortmann, S. (1980a, June 15). An interactive media sales system. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/an-interactive-media-sales-system


Research Papers

A new paradigm in interactive audience measurement

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Authors: Mark Long, Richard Webb, John Caldwell

 

June 20, 2003

×

Citation

Long, Webb and Caldwell (2003a, June 20). A new paradigm in interactive audience measurement . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-new-paradigm-in-interactive-audience-measurement-


Research Papers

Phone text, a form of interactive television

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Author: Leendert van Meerem

Company: GfK

June 15, 1994

×

Citation

van Meerem, L. (1994a, June 15). Phone text, a form of interactive television. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/phone-text-a-form-of-interactive-television


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Western and Katz (1987a, June 15). Interactive measurement of sales response. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/phone-text-a-form-of-interactive-television