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Interactive measurement of sales response

Date of publication: June 15, 1987

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: Roger Western, Mark Katz

Abstract:

This paper reviews the effect of enhancing the value of a pharmaceutical panel by offering the monthly data as both printed reports and through an on-line database service. The panel, JIGSAW, has been running for some 24 months in the UK, based upon a panel of 400 doctors monitoring the use of prescriptions in 5 therapeutic areas. The data is collected by ISIS and then handed over to QUANTIME for data-editing, analysis and for incorporation into an on-line database for access through the interactive package - QUANVERT.

Roger Western

Author

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Mark Katz

Author

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Catalogue: Seminar 1980: Information Systems In Action

Author: Simon Ortmann

 

June 15, 1980

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Ortmann, S. (1980a, June 15). An interactive media sales system. ANA - ESOMAR. Retrieved May 15, 2025, from


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A new paradigm in interactive audience measurement

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Authors: Mark Long, Richard Webb, John Caldwell

 

June 20, 2003

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Long, Webb and Caldwell (2003a, June 20). A new paradigm in interactive audience measurement . ANA - ESOMAR. Retrieved May 15, 2025, from


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Phone text, a form of interactive television

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Author: Leendert van Meerem

Company: GfK

June 15, 1994

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van Meerem, L. (1994a, June 15). Phone text, a form of interactive television. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/phone-text-a-form-of-interactive-television


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Citation

Western and Katz (1987a, June 15). Interactive measurement of sales response. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/phone-text-a-form-of-interactive-television