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Nausch, Kunzer and Korf (1992a, September 01). The brand triad in Europe (German). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-brand-triad-in-europe-german-
Grabner, U. (1992a, September 01). Beyond judgements . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/beyond-judgements-
Klein, P. (1992a, June 15). Should advertising strategies for international brands be global or multinational?. ANA - ESOMAR. Retrieved September 26, 2024, from
Mather , Gallup and Iljlma (1992a, June 15). We eat, we drink and we buy. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/we-eat-we-drink-and-we-buy
Passikoff, R. (1992a, June 15). Brand keys. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/brand-keys
Kuller and Pavlovic (1992a, June 15). Health food between Western and Eastern countries- Definitions, regulations and nutritional approaches. ANA - ESOMAR. Retrieved September 26, 2024, from
Fabian, G. S. (1992a, June 15). Adapting research to the new world of marketing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/adapting-research-to-the-new-world-of-marketing
Manabe and Lohr (1992a, June 15). An analysis of Japanese advertisements in the US and Germany: From a comparative perspective on global marketing. ANA - ESOMAR. Retrieved September 26, 2024, from
Clemens and Priest (1992a, June 15). Measuring and selling new media via established research systems. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/measuring-and-selling-new-media-via-established-research-systems