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Krason, Schipperges and Mayr (2003a, March 30). The modern upper middle classes in Western and Central Eastern Europe . ANA - ESOMAR. Retrieved September 23, 2024, from
Renkema and Zwikker (2003a, March 30). Development of a new brand concept . ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/development-of-a-new-brand-concept-