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Research papers

The outlook for publishing in Europe

In the field of publishing, an important process of structural change has taken place since the beginning of the seventies. This restructuring process was largely caused by the development of consumer behaviour, which was especially strongly...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Rudolf W. Boos
June 15, 1981
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Citation

Boos, R. W. (1981a, June 15). The outlook for publishing in Europe. ANA - ESOMAR. Retrieved June 23, 2024, from


https://ana.esomar.org/documents/the-outlook-for-publishing-in-europe