Abstract:

In the field of publishing, an important process of structural change has taken place since the beginning of the seventies. This restructuring process was largely caused by the development of consumer behaviour, which was especially strongly reflected in changing demand in the sector of periodicals. On the part of the consumers, especially a trend towards an ever growing differentiation of requirements became evident which, on the whole, had a positive impact on demand. Publishing houses and dealers have to a great extent reacted to these changes.