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Kodra, El Kaliouby and McDuff (2013a, June 15). Do emotions in advertising drive sales?. ANA - ESOMAR. Retrieved July 08, 2024, from
https://ana.esomar.org/documents/do-emotions-in-advertising-drive-sales-
Hunter, J. (2012a, June 15). What markets to enter when informing a global market strategy?. ANA - ESOMAR. Retrieved July 08, 2024, from
https://ana.esomar.org/documents/what-markets-to-enter-when-informing-a-global-market-strategy-