Global market strategy requires that one know which markets to enter, and when to enter. This presentation describes a case study in global and eastern European markets where markets were clustered on the basis of cultural and behavioral factors, and a predictive model created to help the firm manage its long term global market strategy.
Catalogue: MENAP Forum 2015: Leading Transformation
Author: Jeffrey Hunter
June 15, 2015
Author: Pavel Marceux
Company: Euromonitor International
June 15, 2014
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