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What markets to enter when informing a global market strategy?

Date of publication: June 15, 2012

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Author: Jeffrey Hunter

Abstract:

Global market strategy requires that one know which markets to enter, and when to enter. This presentation describes a case study in global and eastern European markets where markets were clustered on the basis of cultural and behavioral factors, and a predictive model created to help the firm manage its long term global market strategy.

Jeffrey Hunter

Author

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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
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Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
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Citation

Hunter, J. (2012a, June 15). What markets to enter when informing a global market strategy?. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/what-markets-to-enter-when-informing-a-global-market-strategy-