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What markets to enter when informing a global market strategy?

Date of publication: June 15, 2012

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Author: Jeffrey Hunter

Abstract:

Global market strategy requires that one know which markets to enter, and when to enter. This presentation describes a case study in global and eastern European markets where markets were clustered on the basis of cultural and behavioral factors, and a predictive model created to help the firm manage its long term global market strategy.

Jeffrey Hunter

Author

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Hunter, J. (2015a, June 15). Building global market structures from non-traditional data streams. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/building-global-market-structures-from-non-traditional-data-streams


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Citation

Hunter, J. (2012a, June 15). What markets to enter when informing a global market strategy?. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/the-social-media-world-tour-