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What markets to enter when informing a global market strategy?

Date of publication: June 15, 2012

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Author: Jeffrey Hunter

Abstract:

Global market strategy requires that one know which markets to enter, and when to enter. This presentation describes a case study in global and eastern European markets where markets were clustered on the basis of cultural and behavioral factors, and a predictive model created to help the firm manage its long term global market strategy.

Jeffrey Hunter

Author

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Research Papers

Growth in global consumer markets

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Author: Jeffrey Hunter

 

March 26, 2012

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Citation

Hunter, J. (2012a, March 26). Growth in global consumer markets. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/growth-in-global-consumer-markets


Research Papers

A Global marketing strategy responding to national cultures

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Author: Hiroshi Kosaka

 

June 15, 1992

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Kosaka, H. (1992a, June 15). A Global marketing strategy responding to national cultures. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/a-global-marketing-strategy-responding-to-national-cultures


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Developing a global pricing strategy

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Clive Sims, Adam Phillips, Trevor Richards

 

June 15, 1991

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Citation

Sims, Phillips and Richards (1991a, June 15). Developing a global pricing strategy. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/developing-a-global-pricing-strategy


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Citation

Hunter, J. (2012a, June 15). What markets to enter when informing a global market strategy?. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/developing-a-global-pricing-strategy