What markets to enter when informing a global market strategy?

Date of publication: June 15, 2012

Author: Jeffrey Hunter

Abstract:

Global market strategy requires that one know which markets to enter, and when to enter. This presentation describes a case study in global and eastern European markets where markets were clustered on the basis of cultural and behavioral factors, and a predictive model created to help the firm manage its long term global market strategy.

Jeffrey Hunter

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