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Research papers

An international model for the prediction of television coverage and frequency distribution

One of the advantages of a panel system of media measurement is that we can examine the exposure of a whole schedule and not just individual spots or programmes. Advantage has been taken of this by several so-called 'cover and frequency guides'....

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Authors: Robert Hulks, S. Thomas
June 15, 1980
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Citation

Hulks and Thomas (1980a, June 15). An international model for the prediction of television coverage and frequency distribution. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/an-international-model-for-the-prediction-of-television-coverage-and-frequency-distribution