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An international model for the prediction of television coverage and frequency distribution

Date of publication: June 15, 1980

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Authors: Robert Hulks, S. Thomas

Abstract:

One of the advantages of a panel system of media measurement is that we can examine the exposure of a whole schedule and not just individual spots or programmes. Advantage has been taken of this by several so-called 'cover and frequency guides'. These go a step further. In addition to each schedule being analysed, it is possible to generalise across schedules. Regularity in the results is in fact high.

Robert Hulks

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S. Thomas

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Research Papers

An international model for the prediction of television coverage and frequency distribution

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Robert Hulks

 

June 15, 1973

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Citation

Hulks, R. (1973a, June 15). An international model for the prediction of television coverage and frequency distribution . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/an-international-model-for-the-prediction-of-television-coverage-and-frequency-distribution-


Research Papers

The UK reach and frequency model

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Steve Wilcox

 

June 15, 1992

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Citation

Wilcox, S. (1992a, June 15). The UK reach and frequency model. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-uk-reach-and-frequency-model-4001


Research Papers

The UK reach and frequency model

Catalogue: Radio Research Symposium 1995

Authors: Sue Gray, Steve Wilcox

 

July 1, 1995

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Citation

Gray and Wilcox (1995a, July 01). The UK reach and frequency model. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-uk-reach-and-frequency-model


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Citation

Hulks and Thomas (1980a, June 15). An international model for the prediction of television coverage and frequency distribution. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-uk-reach-and-frequency-model