An international model for the prediction of television coverage and frequency distribution

Abstract:

One of the advantages of a panel system of media measurement is that we can examine the exposure of a whole schedule and not just individual spots or programmes. Advantage has been taken of this by several so-called 'cover and frequency guides'. These go a step further. In addition to each schedule being analysed, it is possible to generalise across schedules. Regularity in the results is in fact high.

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