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Passikoff, R. (1992a, June 15). Brand keys. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/brand-keys
Suzuki, H. (1990a, June 15). Japanese lifestyle, life models and applications to creative concepts. ANA - ESOMAR. Retrieved September 22, 2024, from
Fujitake, K. (1988a, June 15). The transition and future of marketing research within a changing industrial and social structure. ANA - ESOMAR. Retrieved September 22, 2024, from
Nishina, S. (1988a, June 15). Japanese consumers, and introducing foreign products/brands into Japanese market. ANA - ESOMAR. Retrieved September 22, 2024, from