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Simmons and Pinnington (2002a, September 22). From the horse's mouth . ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/from-the-horse-s-mouth-
Simmons and Azalbert (1990a, June 15). The application of catastrophe theory to help predict the outstanding new product. ANA - ESOMAR. Retrieved September 23, 2024, from