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Research papers

Assessing the reader's satisfaction

This study describes the work carried out over the past four years in order to identify the parameters needed to measure the impact - in terms of number of readers and satisfaction - of all the magazines owned by the Rizzoli Group, as well as its...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Authors: llaria Presotto, Stefano De Alessandri
Company: SWG Spa
June 15, 1997
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Citation

Presotto and De Alessandri (1997a, June 15). Assessing the reader's satisfaction. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/assessing-the-reader-s-satisfaction